The phrase identifies a specific category of word puzzles. These puzzles focus on trademarks and items developed by a prominent technology corporation. Solving them requires familiarity with the company’s extensive catalog and associated terminology. For example, a clue might reference a popular tablet, with the answer being “iPad”.
These specialized crosswords offer a unique blend of entertainment and brand recognition. They can serve as a playful tool for enhancing product awareness and testing knowledge of a particular company’s offerings. They also provide a nostalgic look back at the evolution of the company and its impact on the technology market.
